Culture Jamming as a Strategy of Survival: Pop Music, Video Remixes, and Cultural Efficacy

Micaela Segal de la Garza

Abstract


This article aims to critically consider video remixes of US pop songs and their music videos using an intersectional framework. The four remakes examined include a feminist revision and a queer rendition of Blurred Lines by Robin Thicke, as well as a chant against gender-based violence and a pro-immigrant remix to the tune of Despacito by Luis Fonsi. In examining these remixes, this article argues that the messaging of pop culture and the response of culture jamming has the potential of socialization and education, as a strategy of survival. Through the concepts of hidden curriculum, cultural efficacy, and intersectionality, I suggest ways that video remixes may contribute to community in the face of marginalization.

Keywords


culture jamming; cultural efficacy; intersectionality

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